Communications

Where: Communications, plus Setup → Email Branding and Setup → Email Templates

The email your event sends: what it says, who it comes from, what triggers it, and what actually went out.

Guides in this section

• Email branding and templates — sender identity and message content
• Automation rules — what triggers a send
• Email logs — what was actually sent

The message that matters most

The registration confirmation. Every participant gets it, most read it, and it is the receipt for money they just spent.

Check it in your first week: that it sends, that it arrives, that the sender is right, and that it tells people what happens next.

Email is the part participants judge you on

Most of your participants will interact with your event through email more than through your website. A confirmation that arrives from an unfamiliar address, or an achievement email with a broken link, is the whole impression for someone who never visits the site again.

Restraint

The platform can send a great deal of email — on registration, on achievements, on fundraising milestones, on activities syncing.

Anything firing per activity deserves particular thought. On an active event that is several messages per participant per week, and enthusiasm becomes unsubscribes quickly.

→ Automation rules