Building pages

Where: Content → Pages

Pages are built from blocks stacked in order — text, images, sliders, countdowns, leaderboard tables, calls to action, FAQ sections. No code.

Page address

Each page has a slug that forms its web address.

Set it before you share the link anywhere. Changing it later breaks every existing link to it, exactly as with the event slug.

Page types

Some pages are ordinary content. Others are a type with behaviour attached — a registration page, an FAQ page, a leaderboard page.

Choosing a type gets you the behaviour. Building the same thing by hand out of ordinary blocks gets you the appearance without it.

Working with blocks

Add a block, configure it, drag it into position. The tree view shows the page's structure, which is how you navigate a long page without scrolling through it.

Blocks can nest inside containers and columns, so a row can hold several blocks side by side.

If a block behaves oddly after a settings change, delete and re-add it

Some changes to how a block is configured elsewhere do not reach a block already on a page. Re-adding it picks up the current shape. This is the first thing to try, before assuming the block is broken.

Writing for the page

Put the important thing first. Most visitors read the top of the page and leave. A registration link below three paragraphs of context is a link most people never reach.

Write in short blocks. A wall of text is skipped whatever it says.

Check it on a phone. Most of your traffic is mobile, and a layout that works in a wide browser can collapse awkwardly. The preview is beside you; use it.

Empty columns

A column with nothing in it still occupies space, which on mobile becomes a gap that looks like a mistake.

There is a setting to collapse empty columns; use it where a row is deliberately asymmetric.

Publishing

Mark the page live to publish it. Until then it exists only in the builder.

Page meta and SEO

Per-page titles and descriptions are supported on some page types only. For most pages, the event-wide social and SEO settings apply.

The SEO title field in the page builder does not always take effect

For pages outside the supported types, the event-level social SEO settings are what search engines and social previews use. If you have set a page title in the builder and see something different in a Google or social preview, the event-level setting is what is being read.

→ Setup → Social and SEO